Across Africa, Billboards Feature Top Football Stars With Life-Saving Malaria Messages
-Continental Outdoor Media Joins United Against Malaria Campaign-
(29 January 2013) Across the African continent, football dominates the hearts and minds of children and parents alike. But, so does malaria – the cause of 174 million illnesses and nearly 600,000 deaths in Africa alone every year. To help fight this deadly disease, Continental Outdoor Media - one of the leading outdoor advertisers in Africa - has joined forces with the United Against Malaria (UAM) campaign to utilise the popularity and power of football raise awareness of the prevention and treatment of malaria.
This January and February, Continental Outdoor Media donated in-kind advertising space for the United Against Malaria campaign in nine countries: Angola, Botswana, Mozambique, Uganda, Tanzania, Swaziland, Zambia, Malawi and South Africa. The United Against Malaria campaign features Africa's most well-known football stars, including Didier Drogba, Samuel Eto'o and Steven Pienaar, with malaria messaging reminding people to use a mosquito net every night to prevent malaria and seek malaria treatment at the first signs of fever.
"We are proud to be a part of this important communications campaign to help end deaths in Africa from malaria and use our core capacity as advertisers to get the message out," says Adelaide McKelvey, Managing Director (Rest of Africa) from Continental Outdoor Media, "This is a critical moment for the African continent. A lot of progress has been made in the fight against malaria already and, as a proudly African company, we want to be a part of this success."
"We are very thankful for the support of Continental Outdoor Media in helping to bring these life-saving messages to the at-risk African public," says David Kyne, United Against Malaria campaign manager. "It's been a pleasure working with a media company as prolific and engaged as Continental Outdoor Media, and we look forward to continuing our partnership in the fight against malaria."
"Continental Outdoor Media's sponsorship of this campaign continues the company's ongoing Corporate Social Investment initiatives. The company recognises that their corporate responsibility is to minimise the potential for causing harm to the environment in all aspects of its activities by striving to build a 'good' brand based on sustainable business practices and improve environmental stewardship," commented McKelvey.