The Out Of Home Factor

The out of home factor   
4.5m x 18m Super Sign

MEDIA PERFORMANCE ADVANTAGES

  • Increases campaign performance with Reach & Frequency
  • Increases awareness and residual noting of campaigns
  • Growing campaign efficiencies ROI results
  • Different formats lend themselves to different objectives, for example:

    Classic vs Digital, Awareness vs Engagement

  • Some formats can facilitate engagement opportunities
  • Drives mobile search
  • Extends the life of a campaign – “always on

 

The out of home factor 01

3m x 6m Citilite

TARGETABILITY ADVANTAGES

  • Specific locations and environments offer strategic relevance
  • Geo-targeting reduces wastage
  • GRP & demographic R&F measurement
  • Maintains a Brand’s top-of-mind awareness
  • Day part placements on Digital platforms
  • Fortnightly site rotations to increase reach
  • Exposure closer to point of purchase can influence buying decisions

FUNNEL OF OUTDOOR ADVERTISING INFLUENCE

The out of home factor 02

 

BRAND

  • Selected formats contribute to big brand feel
  • Elicits attention & stimulates recall
  • Holding sites with message rotations effectively  maintain awareness