gauborn to shop

Recent studies have found that shoppers who spend time in retail shopping malls enjoy shopping more and are more likely to make impulse purchases than those who shop online. The right advertising for shopping malls and the stores within can bring those shoppers back and remind them how much they enjoy the "mall" experience.

Shopping at a mall is more than just a trip to pick up an item or two; it is an experience that can be enjoyed by everyone from families to couples and groups of people. There are a large number of retailers whose locations exist almost exclusively within larger malls. The challenge for these stores is letting customers know that they are out there and that they offer products and services that local customers would be interested in.

A growing number of Gautrain commuters are utilising the service at off-peak periods to travel to and from large, experiential shopping malls, previously not accessible to them. They're making a meal of it...without having to worry about congested traffic routes!

With consumers finding easier ways to get their stuff, shopping malls have become less about shopping and more about entertainment.
With apps and technology to serve up deals to customers the minute they step through the doors, malls are firmly embracing the smart phone crowd.


Creativity

Creative that is relevant and resonates with your audience is a crucial element of any marketing campaign, and even more so for Outdoor Advertising! After analysis through TGI there are 10 key themes that have been identified as crucial to successful marketing to frequenters of malls.


 

Creative Guidelines

ONE
Respect their busy lives

Ensure your message is short, sharp and to the point.

TWO
Encourage them to find out more about your brand

They want information and will seek it out so make it easy to find and accessible

THREE
Create a need

Successful campaigns targeted to those born to shop create a need for the product.

FOUR
Engage them

Highly discerning, advertising that entertains has a better chance of success

FIVE
Drive them to social platforms for more info

This market are social network savvy, as well as technology advanced

SIX
Credit them with intelligence

Don't patronise, make your brand's communication as intelligent as they are

SEVEN
Entice them with variety

Sell the destination!

EIGHT
Recognise their media touch points

Reach them as they lead their busy and active lives

NINE
Give them Quality

Enhance your brands quality perceptions via messages and media selections

TEN
Become more familiar to them

Frequency builds brand presence, especially close to purchase.