BENEFITS OF MASS REACH FORMATS
- Placed nationally within high density dormitory areas on important arterial routes and at major traffic convergence points.
- Consistent presence of brands on these formats provides endorsement and trustworthiness, and stimulates recall all the way to the point of purchase.
- Geo-demographic targeting ability to reach mass markets.
- Ideal for brand-building.
- A cost-effective vehicle to complement national TV coverage.