JCDecaux is the number 1 player of OOH in Africa with over 400 employees in 18 countries. At the heart of JCDecaux’s worldwide growth trajectory, across over 70 countries, is a commitment to four core values: Outstanding Design, Flawless Quality, Cutting Edge innovation and Sustainable Development. These values drive all areas of our business.


One of JCDecaux’s successes over the past 50 years has been to provide its landlords with outstanding design and innovative solutions. Achieving this key commitment goes with carefully structured teams ensuring that relevant products and solutions are deployed into the African environment and cities.

Our Public Services vision is to enhance the cityscapes in Africa by providing world class public services at no cost to citizens of the country funded by selected high quality advertising products.

The Group, through its subsidiaries, has existing advertising contracts with various Airport Authorities and with over 198 municipalities throughout the African Continent and Indian Ocean Islands. In addition to this, the company has in place contracts with the Bombela Concession Company (operators of Gautrain), Intersite, Spoornet, Transnet, and with large public companies and private landlords across the continent.

JCDecaux’s extensive experience lies in the operation and management of Out of Home advertising media in a multitude of environments. The roll-out of Digital Out of Home formats in Airports, roadside, restaurants/pubs, malls and commuter areas throughout sub-Saharan Africa demonstrates that JCDecaux Africa is at the forefront of technological development in the Outdoor Advertising industry in Africa. JCDecaux Africa has become the first point of call for Outdoor Advertising consultation, media placement, research and production, offering:

  • research-based audience solutions;
  • effective outdoor creative solutions;
  • outstanding customer service;
  • and innovative products;
  • that make an impact on stakeholders’ bottom lines.


JCDecaux is present in more than 70 countries around the world


JCD Global Holding


JCDecaux’s presence in Africa


JCD Africa Holding