Johannesburg, 9 April 2013
Four supersigns in three major South African cities fizz and bubble as drivers pass by. The new Panado effervescent tablet appears to dissolve in a real glass of water. The giant glass is filled with genuine H2O that is given a bubbling effect by a pump behind the huge tablet. The creative was a collaboration between Initiative Media and Draft FCB and celebrated by Continental Outdoor Media, who encourage and support innovation in OOH media. There are two Continental supersigns in Jo'burg, one in Cape Town and another in Durban. The Panado campaign can be seen (without the bubbles) on fifteen other Continental Citilites around the country.
Click here on the new effervescent Panado tablet to see what all the fizz is about!