(18 July 2012, Johannesburg) Barry Sayer CEO of Continental Outdoor Media of South Africa was re-elected President of FEPE International by members of the association at the General Assembly Meeting held during the 53rd FEPE Congress which took place in Milan, Italy on 15th June 2012.
Said Barry Sayer: "In a time when Out-Of-Home advertising is grappling with unprecedented media convergence, I feel honoured to be given the task to provide leadership and structure to the global Outdoor Media industry."
FEPE International (the Federation European Publicite Exterieur) is the global Out-Of-Home advertising industry association, and was formed in Paris in 1959.
Since its inception, it has become a global association playing a leading role in the direction of outdoor advertising research, and engages in worldwide lobbying for Out-Of-Home advertising with authorities, international organisations, political opinion formers and the media.
Barry Sayer remains President until the next annual FEPE Congress to be held in Berlin, Germany in 2013.