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(16 April 2012, Johannesburg) The new and largest Woolworths store, to be opened at Nicolway Shopping Centre next week, already has customers intrigued, with its large and impactful billboard sign outside the centre.

"The 'More to Love' Woolworths outdoor campaign outside the Nicolway Shopping Centre showed us that location and tactical messaging has significant benefits for business; the crisp creative is sure to entice a new customer base," said Lyn Jones, Marketing Manager, Continental Outdoor Media.

Woolworths' clean, crisp creative personifies their brand and creates a succinct message, she added.