The exclusive advertising rights that Continental Outdoor offer, in partnership with the SPG Group at all the Gautrain stations, has increased the reach for advertisers since the second stage of the project launched on 2 August 2011. Marketers have capitalised on the extended exposure this offers at the new Sandton, Rosebank, Midrand, Centurion, Pretoria and Hatfield stations. Since the launch of OCD2 (the second leg) over 20 000 passengers have been using the system per day.
The lightboxes, Gauframes and digital platforms, either packaged, or available individually at all the stations, were initially introduced to marketers at the launch of the Gautrain around the World Cup period in 2010. Each format that has been developed for the Gautrain environment is designed to complement the architectural style and aesthetics of each station, creating a seamless bond between architecture and brand art.
All Gauframes are flighted with a new environmentally friendly substrate called GRAPH'IT, which does not contain any PVC Components, and is made from recycled material. It can be entirely incinerated at the end of product life with no specific care. GRAPH'IT is extremely strong, tear-proof and crease-resistant and also re-usable.
To view all the pics please go to the Continental Outdoor Media facebook page.