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Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa.

The new six-cinema complex in the Lesotho capital of Maseru houses almost 1,000 seats and Ster-Kinekor Theatres CEO Fiaz Mahomed is upbeat about the new venture:

We believe the time is right to extend our brand into more African countries, and given Lesotho's proximity to us, it made perfect sense to do so there, said Mahomed.

As part of the communication campaign Ster-Kinekor has flighted a 3x6m Citilite and 6x6m Wall Sign with Continental Outdoor in Maseru.