The Jupiter Drawing Room were briefed by Absa to create an outdoor campaign that demonstrates that banking with Absa gives one more time on one's hands by offering a multitude of customer services.  The production, coordinated and managed by Clear Channel Outdoor with the MediaShop, includes a sculptural mannequin standing on the top of a ladder who is crossing off the number of cars traveling past each billboard.

The addition of the life-like 3D mannequin statues has taken the campaign into a new dimension.