Fashin and outdoorThe IFS (International Fashion Sale) held at Gallagher Estates in March 2007 generated a record breaking foot count of more than 20 000 consumers over the 4 day EXPO period.

Of the 600 visitors to the EXPO that were surveyed, the majority cited that billboards and friends (word of mouth) encouraged their visit. The billboard campaign was flighted on Clear Channel Outdoor's M1 Freeway Citilite package for only one month, and based on the survey results one can clearly see that this was the driving force for the outstanding attendance and resultant brand recognition states Michelle Roodt, Marketing Director, Global Village Leisure Retail.As a company we value market research to track our marketing capabilities. The Outdoor Advertising package we used certainly provided us with bang for our buck!

As a company we value market research to track our marketing capabilities. The Outdoor Advertising package we used certainly provided us with bang for our buck!