Own an avenue in Africa!
Clear Channel Outdoor in Angola have taken ownership of the main arterials in Luanda with the erection of 1000 lamp pole units strategically placed throughout the CDB area.
Lamp pole advertising is fast becoming the best short term tactical media option in my market, states Alex da Cruz, General Manager, Clear Channel Angola. This versatile medium has already been used to great effect by a multiplicity of brands, ranging from the mobile, FMCG, liquor, service and banking industries.
Movicel, one of the biggest cellular network providers in Angola, recently made use of the medium by dominating Samba Road in Luanda. The high density traffic along Samba Road is the connection link between Luanda Sul, the newly built-up area and Luanda's CBD.