Clear Channel Outdoor, the innovators who originally launched and developed the back-illuminated Citilite range, have begun the roll-out of this highly successful range into newly emerged markets. One of the core benefits of this range is that an advertiser is able to rotate existing outdoor faces to new geographic locations, thereby saving on production costs and increasing reach.
The roll-out has commenced in Soweto and Katlehong. Penetrating new markets with our premium Citilite range is a natural progression, comments Bazil Lauryssen, Managing Director of Clear Channel Outdoor in South Africa. The increased spending power in these markets is demonstrated by the surge of retail and business development and infrastructural growth evident in these areas.
About Clear Channel Independent (Pty) Ltd
Clear Channel Independent is a joint venture partnership in Africa held in equal proportion between Clear Channel Inc. and Independent News and Media PLC. The company is Africa's largest billboard advertising company commanding approximately 50% of the South African billboard market according to AD Index and operating in a further 12 countries in sub-Saharan Africa.