The new Celtel Outdoor Advertising campaign in Tanzania utilizes the airport walkways at Dar es Salaam International Airport creatively and effectively. The communication is a fine example of how the medium can enhance the message, comments Brian Smith, Clear Channel Outdoor's General Manager in Tanzania.
EndsAbout Clear Channel Independent (Pty) Ltd
Clear Channel Independent is a joint venture partnership in Africa held in equal proportion between Clear Channel Inc. and Independent News and Media PLC. The company is Africa's largest billboard advertising company commanding approximately 50% of the South African billboard market according to AD Index and operating in a further 12 countries in sub-Saharan Africa.