Vodacom's recent Outdoor campaign into rural areas was a direct hit with the LSM 4 - 6 market. Strategic convergence points such as taxi ranks and national roads ensured that these areas were dominated by the Vodacom Challenge Billboards.

This activation is so right for our market, comments Vodacom's Carol Hall, Executive Head of Sales and Marketing (Eastern Region).

It is both insightful and encouraging that clients realize the value in reaching this illusive market, comments Lelanie Butler, Clear Channel Sales Manager. The trend has been for marketers to focus largely on metropolitan areas, leaving huge gaps of unreached markets in the rural areas”. EndsAbout Clear Channel Independent (Pty) Ltd

Clear Channel Independent is a joint venture partnership in Africa held in equal proportion between Clear Channel Inc. and Independent News and Media PLC. The company is Africa's largest billboard advertising company commanding approximately 50% of the South African billboard market according to AD Index and operating in a further 12 countries in sub-Saharan Africa.