South African creatives win UNICEF/ Clear Channel Poster Challenge
Copywriter Stuart McCreadie and Art Director Graeme Taylor-Warne from the South African ad agency BesterBurke have won the global poster challenge set by UNICEF and Clear Channel. The competition to create a worldwide outdoor poster campaign for UNICEF attracted over 300 entries from creative agencies in 30 countries and raised over US$ 44,000 for UNICEF.
The winning creative will be unveiled later this year at a high-profile international launch, before being posted up on Clear Channel outdoor sites in over 50 countries this summer. Clear Channel will give a prize of $5000 to the winning team, plus a further donation of $5000 to UNICEF.
Selected by the judging panel for its powerful message and simplicity, the poster brief was to raise awareness of the effects of HIV/AIDS on children and young people.
Stuart McCreadie and Graeme Taylor-Warne said, "We were surprised and ecstatic to win. Living in South Africa with its high infection rate we were very aware of HIV/AIDS and the impact it is having on our society. The poster had to be universally applied and understood so it had to be simple. That led us into a typical child's drawing of a family, but with a twist."
Roger Parry, Chief Executive Officer of Clear Channel International said, "The standard of entries from around the world was extremely high and choosing a winner was a very difficult task for the judges. Our congratulations go to the winning team who have produced a powerful and imaginative poster for UNICEF. Not only has the winning team won $5000, they have also provided UNICEF with a campaign that will reach audiences in towns and cities 24 hours a day, on Clear Channel billboard and street furniture poster sites."
Sir Roger Moore, UNICEF Goodwill Ambassador said, "This global ad campaign will play an important part in helping UNICEF raise worldwide awareness of this massive, growing and long-term crisis."
The competition was judged by Lord Puttnam, UNICEF UK Chairman, Peter Sevel, Creative Director UNICEF, David Beverley, Creative Director Leo Burnett (UK), Claire Beale, Editor Campaign Magazine and Stevie Spring, Chief Executive Clear Channel UK. For further details about the competition, log onto www.posterchallenge.com