Wrapping the exterior of building faces as an outdoor advertising option continues to provide great effect and impact. The Munitoria building in downtown Pretoria demonstrates this growing trend in outdoor advertising.
Nokia is the latest advertiser to dominate this building site in order to showcase the Nokia brand to greatest effect. According to Clear Channel Independent's Sales and Marketing Director, Adelaide McKelvey, we are constantly accepting challenges to provide discerning advertisers with different ways to reach their target markets through innovative options. Wrapping a building is about as impactful as it gets, she says.