The answer lies in breaking through the proliferation of stimuli this market receives every day by using innovative and incisive media options! To launch the Notta snack bar the National Brands marketing team looked to conventional and unconventional media to impact on the target market.

Included in their array of media were impactful outdoor sites. Working through Clear Channel Independent's Sales and Marketing operation they opted for Citilites for their urban 24/7 needs and for major impact and memorability took the option of a 5m x 100m wall mural on the M2 near the Empire Road off ramp. Commenting on ways to break through the clutter, Clear Channel's Sales and Marketing Director, Adelaide McKelvey says, "the impact of the wall mural is huge. This is an innovative brand and its young target market is sure to associate with different ways of talking to them. The wall mural certainly is memorable."