Johannesburg, 29 July 2013
Continental Outdoor Media and Coca Cola team up in this feel good campaign
Continental Outdoor Media and Coca Cola encourage motorists to blow kisses in traffic with their colourful out-of-home (OOH) campaign on Gandhi Bridge in Windhoek. This was no mean feat. This landmark site was chosen as no gantries are allowed in Windhoek. The Namibian branch of Continental Outdoor Media worked in partnership with the local council to find a solution that would abide by legislation, but not completely restrict outdoor advertising. The way forward was to use bridges as OOH sites in Windhoek.
Continental is the only OOH company with the outdoor advertising options for bridges in Namibia. The Gandhi Bridge on Mahatma Gandhi road is en-route to Hosea Kutako. It is the main road to the townships. Being one of the most popular roads in Windhoek there if often a lot of traffic and congestion, making this an ideal site for OOH that brightens motorists’ days.