Johannesburg, 25 November, 2014
Continental Outdoor Ignites the streets of Malawi
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.
The Mayor of Blantyre, Councillor Noel Chalamanda, is ecstatic and proud to be part of the digital expansion that Continental Outdoor has embarked upon. "The digital billboards that Continental Outdoor have erected light up our landscape and demonstrate how world class we strive to be in Malawi. Continental Outdoor continues to produce innovative solutions for our cities that benefit the beautification of our environment and marketers alike", he states.
The Roadside Digital networks, managed and scheduled from the Digital hub at Continental Outdoors' Head Office in Johannesburg, are now present in Malawi, Tanzania, Zambia, Mozambique, Botswana and Angola. These networks provide marketers with ease of purchase, flexible creative changes, and the assurance that their messages are controlled and managed throughout the sub-Saharan region.
Ryan Neyt, General Manager for the region, was interviewed on Malawi national TV, and responded, "We bring a state-of-the-art digital solution to Malawi which allows real-time advertising with interactivity and superior pixel quality. Furthermore, marketers are now able to target consumers by day-part whilst in the relevant mindset".
About Continental Outdoor Media
Continental Outdoor Media is Africa's leading billboard advertising company and operates in 14 countries in sub-Saharan Africa. The company offers in excess of 25 000 static and digital advertising opportunities in South Africa and a further 10 000 in sub-Saharan Africa.
Continental Outdoor Media (Pty) Ltd is owned by a consortium of investors led by Helios Investment Partners, a leading pan-African private equity firm. The consortium includes The Rohatyn Group, RMB Corvest and management. The company is a Level 4 BBBEE Contributor in South Africa through the ownership of 25.1% of the South African business by MSG Afrika Holdings, a black-owned investment firm.
For more information contact:
Tel: (+ 27) 11 514 1610
Alt. No: 010 001 7350
Fax: (+ 27) 11 514 1401