Johannesburg, 19 April 2016
JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimize the integration of the JCDecaux Group’s international procedures, and accommodate the new growth strategies across the continent. This follows the finalisation of the integration of Continental Outdoor Media into the JCDecaux Group after the acquisition by JCDecaux SA (Euronext Paris: DEC) in partnership with Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30 of the company on 18 June 2015.
The Executive Committee, led by Jean-Sébastien Decaux and supported by Bazil Lauryssen, CEO sub-Saharan Africa, is operationally structured to focus in all the key areas of the organization. James Scott is the Chief Financial Officer, Mark Cooper the Chief Operations Officer, Adelaide McKelvey the Sales & Marketing director Sub Saharan Africa, with Kamil Senhaji continuing in his role as Business Development Director Africa.
Other structural enhancements include the assumption by Ryan Neyt in a Development Manager role for sub-Saharan Africa (SSA) with Garth Dibb responsible for Asset Management, Patrimony and Special Projects in African countries outside of South Africa. The appointment of Alexandre Simacourbe as Airports Manager sub-Saharan Africa will complement the Operational and Developmental changes within the business.
The Sales and Marketing departments, led by Adelaide McKelvey throughout sub-Saharan Africa (including South Africa), have been re-aligned to capitalize on JCDecaux Group’s global strategy and provide advertisers with continued value, insights and outstanding service. Lelanie Butler has assumed the role of Futures and Content Manager sub-Saharan Africa, with Lyn Jones supporting the business as Marketing & Research Manager sub-Saharan Africa.
In South Africa, Darren McKinon will assume the role of Head of Sales responsible for Agencies, and Michael Chisnall will assume the role of Head of Sales for the Direct and StreetTalk business. Alasdair Muller will continue in his role as Head of Sales for the balance of the business into Africa.
Bazil Lauryssen, CEO sub-Saharan Africa, finalises by stating: “We have taken great care to gear up our business in sub-Saharan Africa with the best staff in place to strengthen our position and delivery in Africa and maintain the exceptional respect and standing the Group, as the Number One Out of Home company in the world, achieves around the globe. The JCDecaux Group’s core actions and development has been guided on strong values and key staff since 1964. The reputation and success of our business in sub-Saharan Africa hinges on the deployment of exceptional skills through-out the continent”.
About JCDecaux in sub-Saharan Africa
JCDecaux in sub-Saharan Africa, formerly Continental Outdoor Media until the acquisition by JCDecaux SA (Euronext Paris: DEC) in partnership with Royal Bafokeng Holdings in June 2015, is Africa's leading traditional and digital outdoor advertising company and operates in 16 countries in Africa. The company offers in excess of 37, 000 advertising opportunities within the African continent.
JCDecaux is the number one Outdoor Advertising company worldwide and the market leader in Europe, Asia-Pacific, Latin America, Africa and the Middle-East. JCDecaux is listed on Euronext Paris and is part of the Euronext 100 and FTSE4Good indexes. Employing 12,850 people, the Group has operations in more than 75 countries around the world, and has a presence in 4,435 cities with more than 10,000 inhabitants. The Group generated total revenues of €3,208 million in 2015.
Key Figures for JCDecaux
- 2015 revenue: €3,208m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
- JCDecaux is part of the FTSE4Good index
- N°1 worldwide in street furniture (524,580 advertising panels)
- N°1 worldwide in transport advertising with more than 230 airports and 280 contracts in metros, buses, trains and tramways (395,770 advertising panels)
- N°1 in Europe for billboards (177,760 advertising panels)
- N°1 in outdoor advertising in Europe (731,390 advertising panels)
- N°1 in outdoor advertising in the Asia-Pacific region (236,760 advertising panels)
- N°1 in outdoor advertising in Latin America (62,860 advertising panels)
- N°1 in outdoor advertising in Africa (32,840 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,280 advertising panels)
- N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility
- 1,129,410 advertising panels in more than 75 countries
- Present in 4,435 cities with more than 10,000 inhabitants
- Daily audience: more than 390 million people
- 12,850 employees
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