Jaguar F Pace - Introducing the world’s first self-lifting billboard
Jaguar’s objective was to launch the new F Pace in a powerful and impactful way, using a unique and interactive Out of Home mechanism that targeted their audience in relevant and appropriate environments providing interaction with consumers through tactical social media drivers. JCDecaux’s Future and Content team conceptualised and project-managed this first-ever “off-the-ground” activation and showcased it in strategically placed consumer hotspots.
The out of the box design took the F Pace to new heights, encapsulated within the world’s first ever ‘Self-lifting’ showcase billboard. Over the course of the campaign the Jaguar will have been strategically placed in the Nelson Mandela Square, the Sandton Gautrain Station, OR Tambo, King Shaka and Cape Town International Airports.
Cadbury 5 Star Chocolate Bar Launch
For the launch of their new 5 Star Chocolate bar Cadbury made use of JCDecaux’s Roadside Digital screens in Johannesburg, Durban, Cape Town and Pretoria to interact and engage with drivers at busy intersections, whilst JCDecaux’s promoters handed out the new chocolate bar, Cadbury communicated with drivers via the digital screens with brand specific and topical messages as chocolates were received.
Nike ID Campaign
As part of their iD campaign, Nike dominated the Sandton Gautrain Stations by illustrating how consumers are able to design and personalise their own Nike item on JCDecaux’s Classical and Dynamic (Digital') screens located at the Sandton Gautrain Station. The digital screens allowed for customers to see the many variations and customization possible with Nike iD
Box office: When you really can’t wait
DSTV’s objective was to create awareness, increase share of voice and educate users on the benefits of Box Office. DSTV dominated the Sandton Gautrain Station using JCDecaux’s classic and dynamic (digital) screens to illustrate the convenience of renting a movie from the convenience of your own home, giving you access to movies that are not yet available on other movie channels
July 2016 Creative Accolade winners!
Our Creative Accolade winners have been announced for July! Once again, the winners from both the Classical and Dynamic formats show the importance and value of the clear and consistent presence of their logo's, and simplicity, within their artwork. The Dynamic category winners have demonstrated how the impact of high quality cinematography increases the quality of their exposure!
OOH IMPACT FROM AROUND THE WORLD
Ghostbusters invade London Waterloo Station
Sony Pictures, in collaboration with JCDecaux UK, launched a super-sized spooky Out-of-Home campaign transforming London's Waterloo Station into a film-themed showcase for the release of the new Ghostbusters movie
The Mistake | JCDecaux Belgium
JCDecaux Belgium sent out a direct mail campaign, created by BBDO Belgium, which mixed up advertisers' products with those of their competitors to show that JCDecaux offers a full range of advertising formats.
Oxford Street LDN launch | JCDecaux UK
Introducing the most premium retail opportunity in Out-of-Home, along Europe's busiest shopping street – London Oxford Street. In June, took to Oxford Street to find out shopper's thoughts on the new 84" digital LDN screens.
Multinational Augmented Reality OOH campaign
To promote the movie Batman vs Superman: Dawn of Justice, Warner Brothers. launched a multinational Augmented Reality campaign which transformed commuters into either Batman or Superman in Australia, the Netherlands, Denmark and Sweden.