BENEFITS OF TRANSIT ADVERTISING AT GAUTRAIN STATIONS
The multiplicity of tactical touch points inside and outside the stations allow for:
- Activations, interactivity and engagement.
- A digitised environment.
- Multi-screening and flexible digital network opportunities.
- Gauframe and lightbox static panels.
- Ownership of zones providing high impact and dominance in strategic areas.
- Campaign design is flexible and audiences can be targeted by segment, station or a broad-based marketplace.
- High traffic volumes, captive audiences and economically active passengers provide key reach of this segment.
- Reach consumers in a relevant mindset.