UNDERSTANDING CONSUMERS

 

Africa is truly a world within one country, playing host to some of the world's most breathtaking landscapes - canyons, wildernesses showcasing game, and cliffs dropping to the ocean. This multi-faceted landscape boasts an infrastructure and roadways ranging from cow-paths to super highways, accommodating a multiplicity of lifestyles influenced by the multi-cultural and diverse make-up of the country.OMCsummaryexclsoftwarevideo resized 01

 

JCDecaux’s outdoor product range mirrors and complements the constantly evolving marketplace, playing host to a multitude of local and international brands.

 

JCDecaux are one of the founder members of OMC in South Africa (Out of Home Measurement Council) and take pride in the fact that we are committed to serving the interests of consumers, the public and the industry in creating responsible and measurable Outdoor Advertising. JCDecaux also provides media and Outdoor Advertising value through the analysis of media campaigns through their indicative Outdoor Predicator System and other industry tools.