RESEARCH & MARKETING SERVICES

UNDERSTANDING CONSUMERS


ResearchJCDecaux Africa is committed to providing superior Out of Home Advertising expertise and research-based audience solutions to suit marketers’ needs across the African continent. 

 

RESEARCH-BASED SUPPORT FOR MARKETERS

Research 01JCDecaux take pride in that they are committed to serving the interests of consumers, the public and the industry in creating responsible and measurable Outdoor Advertising.  JCDecaux Africa provides media and Outdoor Advertising value through the planning and analysis of media campaigns utilising the newly launched OMC media measurement data in South Africa, as well as their indicative Outdoor Predicator System for Africa, and other industry tools and intelligence. JCDecaux are leaders in the support of research in the Out of Home sector, and are one of the founder members of OMC in South Africa (Out of Home Measurement Council)  


Research 02